I follow @BrianSolis, a digital analyst, sociologist, and futurist focused on disruptive technology. I’m not really sure what all that means, but that’s what it says on his site, and I try not to hold it against him.
Brian writes about the effects of emerging technology on business, marketing, and culture. In a recent post, he describes Digital Darwinism, a concept which resonates with me personally. It’s something which contributed to the demise of my last business, a web video hosting company…
We live in an era of what I refer to as Digital Darwinism, a time when technology and society are evolving faster than the ability of many organizations to adapt. Over the years, I’ve studied how disruptive technology affects consumer behavior and decision-making. I’ve also researched how businesses react (or don’t) to these changes. What I’ve learned is that barring a few exceptional instances of complete ignorance, organizations are open to adaptation if there’s indeed a case made for it and a path outlined to safely and cost-effectively navigate change.
For technology-related businesses, everything moves fast, and Digital Darwinism is very real. Adapt and evolve – or perish. I think I could have adapted, but I simply chose not to. Or perhaps mine was an example of the “complete ignorance” he refers to. Or maybe it was just laziness.
I’m still not sure…[Source: Digital Darwinism: When technology & society evolve faster than your ability to adapt]