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Post image for A gentle, yet swift kick in the ass…

Procrastination: the deferment of actions or tasks to a later time; a coping mechanism for dealing with the anxiety associated with starting and/or completing a task. Three criteria must be met for a behavior to be classified as procrastination: it must be counterproductive, needless, and delaying.

The internet makes it too easy to live by the procrastinator’s creed, “Why do tomorrow what you can put off  ’til the next day?” Being self-employed with no boss breathing down my neck, I’m all too familiar with the problem. The never-ending bombardment of distractions makes it difficult for all but the most disciplined to ever get anything done.

…misusing Twitter, Facebook and various forms of digital networking are the ultimate expression of procrastination. You can be busy, very busy, forever. The more you do, the longer the queue gets.

[via Seth's Blog: Modern procrastination]

So consider this a gentle, yet swift kick in your ass from your friend, Joe. Close your email. Turn off your phone. Stop making excuses, and stop pretending that because you’re busy, you’re doing productive work.

You’re wasting time.

Get back to work.

Now.

PS – feel free to share this page with someone you know who could also use a swift kick in the ass…

Post image for Is this the secret to jumpstarting your brain?

Yawning is usually associated with being tired, stressed, overworked, or bored. It has an infectious quality. Seeing other people yawn or even thinking of it can trigger the response. I’ve yawned at least ten times already since I started writing this. Hold on… make that eleven.

Why do we yawn? One theory is that when we are bored or tired, we don’t breathe deeply enough. As a result, our bodies take in less oxygen. So, yawning helps us take in more oxygen and hastens the removal of carbon dioxide, which then helps keep us awake.

But some specialists believe yawning isn’t just about keeping us awake. Dr. Andrew Newberg is an Assistant Professor in the Department of Radiology at the Hospital of the University of Pennsylvania. According to Dr. Newberg, yawning is one of the best-kept secrets in neuroscience:

But yawning doesn’t just relax you—it quickly brings you into a heightened state of cognitive awareness. Students yawn in class, not because the teacher is boring (although that will make you yawn as well, as you try to stay focused on the monotonous speech), but because it rids the brain of sleepiness, thus helping you stay focused on important concepts and ideas. It regulates consciousness and our sense of self, and helps us become more introspective and self-aware. Of course, if you happen to find yourself trapped in a room with a dull, boring, monotonous teacher, yawning will help keep you awake.

Dr. Newberg explains that yawning triggers various neurochemicals to be released, including dopamine, which activates oxytocin production in brain areas essential for memory recall. In addition, these neurotransmitters regulate pleasure, sensuality, and relationship bonding between individuals. He says, “If you want to enhance your intimacy and stay together, then yawn together.”

Try yawning when you feel anger, stress, or before tackling an important task. Yawning during prayer or meditation can intensify the experience. While it takes a bit of practice, for best results, Dr. Newberg suggests consciously yawning as many times a day as possible.

Sure, you might look bored and disinterested, but at least you’ll feel great!

Source: Penn Gazette

Yawn + Stretch = Pandiculation

This is a yawn plus a good stretch, which is actually called "pandiculation"

They say the ground shook for only twenty or thirty seconds. But it was enough to cause houses and buildings to crumble to the ground, burying alive more than 200,000 men, women and children. More than 250,000 were seriously injured. Countless thousands of children who had families a few days ago are now orphans.

Catastrophic damage inside and around the capital city of Port-au-Prince has left tens of thousands of people sleeping in the streets or under plastic sheets in makeshift camps. Medics and relief workers who are treating the survivors are warning us that the next big challenge is to save as many as three million hungry, injured and homeless people from deadly infections and diseases.

The sense of despair is so overwhelming. You probably think there isn’t much you can do, right? But I have news for you. It doesn’t matter how powerless or helpless you may feel, or how broke you may be, or how busy you are…

Because there is something important you can do right now that can help these people who so desperately need us.

Dr. Martin Luther King, Jr.Yesterday, we paid tribute to Dr. Martin Luther King, Jr. Many of us (who aren’t self-employed) got the day off from work. Some even took a few moments to contemplate his life, contributions, and ultimate sacrifice. The events in Haiti this past week, along with something Dr. King once said really got me thinking:

“Life’s most persistent and urgent question is:
What are you doing for others?”

I wondered, what, if anything, can I do to help the people of Haiti? Sure, I could (and did) donate some money. But what else? While I don’t have the skills of a trained surgeon, or the means of a billionaire philanthropist, I do have this little blog I recently started. So I figured, if I can get through to just one person – hopefully, you – then I know I will have made a difference, no matter how unsubstantial it may at first seem.

Although better than nothing, a $10, $20 or even $100 donation won’t make much of a dent by itself. But what if we multiplied that by a thousand, ten thousand, or more? If videos can go viral on the web, why can’t donating money and helping people?

I believe it can.

That’s why I’m asking you to help me, help them. Here’s what I’d like you to do. It’s  just two simple steps that won’t take more than a minute or two…

1. Make a small donation

Wait! Before you click away, please hear me out…

I know why you may be thinking of not making a small donation right now. It’s OK. I felt the same way:

“I’m afraid the money I donate will be wasted, stolen, misappropriated, etc.

Yes, some of the money collected by well-meaning charities may not find its way to those who need it. But some of it will, and that’s what matters.

Below, I’ve provided a list by the American Institute of Philanthropy (AIP) of top-rated charities involved in Haitian earthquake relief efforts. They’re a charity watchdog group who issues a letter grade (A+ to F) ratings of nonprofits. These charities received at least an “A” or “B” grade based on the portion of their budget which goes to program services, as well as their their fundraising efficiency.

But maybe you’re thinking…Little Boy of Haiti

“I really don’t have any money to spare right now.”

I know times are tough. But your donation doesn’t have to be sizable. Skip your daily cup of Fourbucks coffee, and give it to a good cause instead. No matter how small, a monetary donation of any kind will make a difference. (There’s another option, too. I’ll explain more in a minute.)

Finally, perhaps you simply think it’s too complicated and time-consuming to send in a donation. Not true. It’s so easy, my six-year old can do it (video coming shortly). It won’t take you more than a minute, I promise.

2. Tell a Friend

Once you’ve made a donation, come back here and use one of the links below to invite someone else to visit this page. You see, people are more likely to take action if someone else they like and respect has already done it. Just imagine the incredible difference you’re making, simply by donating a few bucks and then telling a few people about it. Your friends then come here to see how easy, yet powerful this concept is, and they donate a few bucks.  They then tell other people, who in turn donate a little money, etc..

OK, let’s get started…

First, make your donation. Here are your options:

Giving Option 1: Send a cell phone SMS text message to one of numbers below. The donation will then be added to your cell phone bill:

Really – it doesn’t get any easier than this.

Giving Option 2: Choose an organization from the list below, visit their web site, and make your donation by submitting the form on their site. Here is the list of organizations which have been highly rated by the American Institute of Philanthropy and are helping those in need in Haiti:

Post image for Life’s adventures and the rewards of discomfort

“If you look for truth, you may find comfort in the end; if you look for comfort you will not get either comfort or truth only soft soap and wishful thinking to begin, and in the end, despair.”

- C. S. Lewis

I like my bed. Although it’s nearly fourteen years old, it is still quite comfortable. I sleep well. And the chair in which I now sit behind my desk, with all it’s clever adjustments and levers, is also comfortable. It allows me to focus on work instead of the lower back pain I experienced in my previous chair.

I like this definition of comfort: A state of ease and satisfaction of bodily wants, with freedom from pain and anxiety. Ah yes… “freedom from pain.” That driving force behind most of our unconsciously made decisions, and one of the two things we all really want in life.

But what about the flip side? The absence of comfort can lead to more than just calluses and achy muscles. It builds character, and both inner and outer strength. You know the drill. [Cliché alert!] No pain, no gain. What doesn’t kill you makes you stronger.

However, it’s more than that. The pursuit of a comfortable existence prevents us from experiencing the things that make life worth living. By spending all our time trying to avoid heartache, disappointment and discomfort, we miss out on the really good stuff.

Here’s an example…

After years of debating, my wife and I finally purchased a small Class B camper in 2008, a RoadTrek Adventurous. If you’re not into the RV scene, a Class B gives you best of both worlds. It offers most of the basic features and benefits you get with the bigger rigs, but it drives and can be parked like a minivan – and gets 20MPG. It’s got a turbo diesel Mercedes engine, bathroom, shower, full kitchen, HDTV, sleeps four. The ultimate road trip machine.

But we almost didn’t buy it – because of a fear of being uncomfortable:

  1. We knew it would be expensive to own (discomfort).
  2. Since two adults and two growing boys with all their stuff tend to fill up small spaces quickly, we knew we might feel a bit cramped in there (discomfort).
  3. And since none of us had ever gone camping before, we knew it was quite a leap. What if we couldn’t handle the extra expense, the countless hours of driving, the mosquito bites and bee stings, the hunt for available campsites, and dealing with the odd, seemingly orphaned campground children who always want to tour your vehicle as soon as you pull in? (discomfort)

If you’re not at least a little uncomfortable, it’s not really an adventure. So despite all our feared discomfort, we took the plunge anyway. And despite our actual experienced discomfort, we love our little RV, and all the adventures it has allowed us to take together. Last year alone, it enabled us to explore and camp in Florida, Virgina Beach, Martha’s Vineyard, Cape Cod, Vermont, New Hampshire, and Bar Harbor, Maine.

2009… What a year. And it was all possible because we didn’t run and hide from anticipated discomfort. (OK, I admit, it also helps having an internet business I can run from the beach, campgrounds, I-95 rest stops, Walt Disney World, etc…)

Only by risking to be uncomfortable will you be able to enjoy the best of what life has to offer. Whether it’s taking a backpacking trip across Europe, starting a new business, or having a baby – the good stuff always goes hand in hand with a touch (or more) of inherent discomfort. So don’t let that stop you from doing what you want to do.

It’s not too late to make it a New Year’s resolution for 2010 to break out of your comfort zone. Because if you’re not at least a little uncomfortable, life really isn’t much of an adventure. Invite a little discomfort into your life, and watch what happens. You just might be pleasantly surprised.

“Move out of your comfort zone. You can only grow if you are willing to feel awkward and uncomfortable when you try something new.”

- Brian Tracy

RoadTrek Adventurous

The RoadTrek Adventurous - Our Family Adventure Mobile

There are many joys to self-employment. No boss. No commute. No deadlines (other than the ones that are self-imposed). I’m there to put my kids on the bus in the morning, and I walk them home in the afternoon. I make my own schedule, and come and go as I please. I usually go to work in jeans, and have been known to enjoy a late afternoon beer at my desk. That’s how I roll…

jack-the-shiningSure, there are some downsides to working for yourself. The company picnic isn’t much fun. I have to remember to pay quarterly estimated taxes. And since I work from home, I have a tendency to go absolutely batshit crazy during these long New England winters. Come February, I begin to feel a bit like Jack in The Shining. My wife has been known to hide the rope and bullets.

But of course, one of the biggest drawbacks to working for yourself is that the health benefits blow. I have one of those high-deductible plans ($5,600/year) to keep the monthly premiums low. This means I’m out of pocket for everything until that point (with premiums, we’re talking about $8,000-$9,000 per year, give or take an ER visit).

Sick visits, check-ups, vaccines… all mine. My wife’s annual physical with all her girlie tests and bloodwork usually runs me $600-$800. My six-year old son gets frequent ear aches. A recent visit to the ear doctor: $350. Prescription nasal spray: $97. Waiting an hour and a half to see a doctor so he could tell me something I already knew: priceless.

Well, boo-hoo for me, right? But since I’ve never had a “real job,” I don’t know otherwise. It goes with the territory.  Considering more than 45 million people are uninsured in the U.S. right now, I’m just glad I have health insurance and can afford to pay the ridiculous premiums that give me nothing in return. Hopefully, they’ll be there for me if I ever really need them.

To be honest with you, I find all this talk of socialized or nationalized health care so amusing. In a recent World Health Organization health-care ranking, France came in first, while the U.S. rocked it in 37th (but at least we’re not lowly Cuba, waaay down in 39th place). While this news at first helped to rally support for healthcare overhaul, it is unlikely our system and shameful ranking will improve much any time soon – for two main reasons:

1. The United States is broke(n). We borrow money from China and other countries just so we can stay afloat and keep fighting two wars that can never be won. The only way to pay for it is by borrowing more, cutting existing services, and increasing taxes. Ugh.

2. People, especially Big Business, hate change. There are too many powerful people who like things just the way they are: insurance companies, pharmaceutical companies, politicians. For big business, change = risk, and risk is bad. This has nothing to do with what’s best for the American people. It simply is the way of things.

While I may seem cynical or pessimistic, I’m really more of a realist. I’m simply not counting on the yo-yo’s in Washington to make my problems (e.g., costly healthcare) disappear. And neither should you. That’s why I went ahead and created my own healthcare reform plan to help any of my fellow Americans who may be sitting around on the couch, munching on Doritos, waiting for the government to save the day… New and Improved Universal Health Plan - Guaranteed to Work!So while you can’t change the health care system, you can do things to greatly improve the quality and quantity of your years. Be proactive. Don’t wait for illness to take over your life. I know it sounds overly simple and trite, but try to stay healthy. Read about proper diet and lifestyle habits from highly regarded experts such as Dr. Andrew Weil. Start an exercise regimen. A healthy, fit body is better at fighting off disease than one that is sedentary and regularly stuffed with junk food. Poor choices cause more health problems than anything else.

Just remember: No one is coming to the rescue.

It’s up to you…

Billionaire and refromed crackhead, Felix Dennis

I admit, the headline of this article may be a bit of a stretch, as the subject is actually a reformed crackhead. OK, the whole “crackhead” part may be a bit much. I actually wanted to use “whore-monger,” but figured that was pushing it. But the truth is, he does admit to having spent more than his fair share on a lifestyle of “narcotics, high-class whores, drink and consolatory debauchery” (aka – a Wednesday night in Jersey).

Like any good headline, a book’s title alone should make you hungry to learn more. I read a lot of “how-to” and self-help titles for entrepreneurs.  Over the weekend, someone recommended a title that came out last year which I hadn’t heard of before: How to Get Rich: One of the World’s Greatest Entrepreneurs Shares His Secrets by Felix Dennis.

If it had just been “How to Get Rich,” I wouldn’t have given it a second look. Please, enough of the get-rich-quick crap already. See, it’s the subtitle that really caught my attention: “One of the World’s Greatest Entrepreneurs Shares His Secrets.” In my mind, this legitimized the title’s claim, and gave it enough credibility for me to want to discover more about the book and author.

"Is the light worth the candle?" - Felix Dennis

"If you will not believe in yourself, then why should anyone else?" - Felix Dennis

Felix Dennis is a self-made serial media entrepreneur and founder of popular magazine titles such as Maxim and The Week. He also co-founded MicroWarehouse, a $2 billion computer mail order company. Felix is the real deal, and claims his own wealth in the $400-$900 million range. Others estimate it to be closer to $1.5 billion. Oh, what the heck… figure a billion, give or take a few hundred million. And just imagine, his worth would be even higher were it not for the $100 million or so he claims to have blown on drink, coke and whores during a decade of decadence. Ahhh, the 90’s…

But now that he’s cleaned up his act, Felix is sharing some of his success secrets that have helped him get to where he is today. According to a recent BusinessWeek article, he says he wants to help his readers at least reach the realm of the “lesser rich” – by his definition, those with a net worth of $30-$80 million. (What – sounds too far-fetched? C’mon… Think big! I’ll let you know how it all works out for me in a few years.)

I read the reviews and decided to buy the book. (I don’t buy anything without first reading the reviews.) Fortunately, Amazon had an ebook version available. So, thanks to my Kindle, within 30 seconds, I was curled up on the couch with a sixty-year old reformed crackhead on a cold winter’s night (oh, that just sounds so, sooo wrong). While I haven’t quite finished the book yet, I can tell you there are some gems in there that are worth many times the criminally low $2.38 I paid for it.

For example, here are a few morsels of entrepreneurial wisdom I jotted down:

  • I am convinced that fear of failing in the eyes of the world is the single biggest impediment to amassing wealth.
  • All around us, every day, opportunities to get rich are popping up. The more alert you are, the more chance you have of spotting them.
  • If it flies, floats, or fornicates, rent it. It’s cheaper.
  • Ownership isn’t the important thing. It’s the only thing.
  • It is how ideas are implemented that counts in the long run.
  • Wishing for or desiring something is futile without an inner compulsion to achieve it.
  • Persistence is not quite as important as self-belief. Persistence merely offers a second or third bite at the cherry. Your belief in yourself brought you to the cherry bowl in the first place.
  • Listening is the most powerful weapon after self-belief and persistence you can bring into play as an entrepreneur.
  • All error springs from flawed assumptions. If there are no assumptions, there can be no error. (He goes on to quote a Vietnam War marine commander: “Assumption is the mother of all f*ck-ups.”)

I’m having that last one turned into sign so I can hang it on my wall.

If you’re an entrepreneur or aspire to be one, get the book. You’ll have a hard time finding a better investment for under ten bucks. At the very least, be sure to at least check out his 10 Commandments for Getting Rich. I admit, I have broken quite a few of them. Yes, I have sinned. But hopefully… it’s not too late for me to repent.

PS – Thanks, Felix! Hope you and your army of lawyers have a sense of humor about that whole “crackhead” thing. :lol:

[Photo Credit: dewaltbob]

Post image for Raise your expectations – and just watch what happens…

The standard pace is for chumps.

I first heard this phrase over at Derek Siver’s blog. Derek is the founder and former president of CD Baby, an online music store for independent musicians. Derek’s story is fascinating. In a nutshell: he went to music school, worked in the music biz for a few years, created a successful business that his customers loved and raved about, sold the business for $22 million, and then, gave most of the proceeds away to charity.

DerekSivers

Derek Sivers

By most accounts, Derek is a success. He’s happy, helps others, treats his work as play, lives his life the way he chooses. So, what’s his secret? According to Derek, every great thing that’s happened to him in his life is due to the “life-changing power of high expectations.”

Before heading off to Berklee College of Music after high school, Derek was mentored by former Berklee instructor, Kimo Williams, who shared with him the paradigm-shattering concept that “there is no speed limit.”

Kimo offered to teach Derek two years worth of music theory and arranging in just a few lessons. “I suspect you can graduate in two years if you understand there’s no speed limit,” Kimo told him. Two and a half years later, Derek graduated.

Derek says:

Kimo’s high expectations set a new pace for me.  He taught me “the standard pace is for chumps” – that the system is designed so anyone can keep up.  If you’re more driven than “just anyone” – you can do so much more than anyone expects.  And this applies to ALL of life – not just school. Ever since our five lessons, high expectations became my norm, and still are to this day.

Too often, we don’t aim high enough, don’t think big enough. We settle, trapped by our own faulty beliefs and self-imposed limitations. I’m a big fan of the work of author, composer, filmmaker and organizational consultant, Robert Fritz. In his book, Your Life As Art, Fritz tells us:

Your beliefs are irrelevant to the creative process. So instead of trying to change your beliefs, observe reality more accurately… Here is reality: You have aspirations. You are where you are now. You will probably have to take a series of actions to get where you want to go. What you think about yourself is irrelevant.

Don’t allow yourself, your business, your life to be limited by your thoughts or fears. Take the leap. Think big. Take chances. Act, now! Remember, the standard pace is for chumps. Expect more from yourself and those around you, and just watch watch what happens…

“A thing long expected takes the form of the unexpected when at last it comes.” - Mark Twain

“Reexamine all that you have been told in school, or in church or in any book. Dismiss whatever insults your soul.” – Walt Whitman

“Don’t bunt. Aim out of the ball park. Aim for the company of immortals.”
- David Ogilvy

Post image for When life gives you lemons, ask for salt and tequila…

Clichés are great. When you have nothing intelligent, original or insightful to say, you can always resort to some tired old line that gets more use than a strip club ATM machine.

I know a few people who are guaranteed to respond in cliché-speak, regardless of the question or occasion. They’re all pleasant enough people. But when speaking with them, within ten seconds, I usually find my mind wandering off to thoughts of chocolate or beer or leprechauns:

ME: “Hey, John, I heard you’re about to close a big deal!”

RESPONSE: “All in a day’s work. Just gotta dot the I’s and cross the t’s.”

ME: “Um. Ok. So where’s your girlfriend? I hear she’s out of town?”

RESPONSE: “Ahhh… Women, can’t live with ‘em, can’t kill ‘em. Don’t wanna rub where there’s already a rash.What can you do? Life is life. But while the cat’s away the mouse will play.”

ME: “Uhh, right. Still planning to get married?”

RESPONSE: “Why buy the cow when you can get the milk for free!?…”

Now, I realize this is a normal exchange between most guys. Clichés do have their place. There are times when you don’t really feel like going beyond the small talk. But unless you’re a professional athlete (“They had our back against the walls, but we gave it 110% and took it one game at a time…”),  if you want to be taken seriously, I implore you to choose your words more carefully.

Other than telling the world, “I have nothing interesting or original to say, so I’ll say something trite instead,” the bigger problem with clichés is that the more we hear and repeat them, the more power they gain – and the more believable they become. We’ve heard them as far back as we can remember. And since our parents and teachers drilled them into our skulls, they must be true – right?

So I’ve got a bone to pick with the metaphorically-challenged. It’s not just that cliché overuse reveals a conspicuous lack of depth and makes the user sound like such a big dope. I’m troubled by the fact that these sayings make their way into the public consciousness. People now believe and repeat these things over and over without ever really thinking about them. And believing without thinking has been known to lead to trouble. Whether it’s a cliche, old adage or aphorism (“Believe nothing you hear, and only half of what you see.”  – Mark Twain), unquestioning belief in conventional wisdom can be dangerous to your health, wealth and well-being.

The biggest offenders are often the ones we hear and repeated the most often. For example, those in the know will tell you, “It’s not what you know, it’s who you know that matters.” I hear people bitching all the time about things like, “The promotion went to someone else who plays poker with the boss,” or, “The contract was awarded to the guy whose brother-in-law’s neighbor painted the VP’s house.”

But in actuality, what you know does matter. And who you know? Well, yes, that matters a whole bunch indeed. But whether you have a job, a career or a business, it’s what you know about selling what you know that matters most. What good is all that education if you can’t figure out how to get yourself into a position where you can do what you do best?

Let’s say you get your specialized degree. You learn a lot of useful information, you gain valuable experience. But what happens if you don’t know how to sell yourself to a company or organization where you can best be compensated and your talents properly utilized? You may end up in an unfulfilling job that pays less than someone with your abilities should be capable of earning.

Acquiring the right knowledge is important. Knowing well-connected, influential decision makers in your industry is important. But you also need to know how to sell yourself (or your products/services) to these people when you meet them. If necessary, acquire what you need to make things happen. If you need to get more knowledge, get it. If you need to know the right people to get ahead, then figure out a way to meet them.

Just don’t let an old cliche be a crutch or excuse that keeps you from doing what you want to do.

And remember not to count your eggs before they’re hatched, because it ain’t over until the fat lady sings…

Post image for Attention Cry Babies: Whining isn’t going to help you make more money

Do you ever catch yourself saying things like:

“My boss / client doesn’t pay me enough to do this work.”

“Those cheap bastards didn’t want to give me a raise!”

“No one will pay me what I’m worth.”

“I can’t find enough customers!”

If so, poopie pants on you. I do feel your pain, but crying about it won’t help. Honestly, nobody cares. You can complain. Or you can do something about it.

Here’s the truth…

Your compensation is now, and will always be, based on these four factors:

  1. Your ability to solve problems
  2. Your ability to solve the right problems
  3. Your ability to create value for your customers or employer
  4. How easily you can be replaced

Do you think it’s fair that some professional atheletes make more money in one day than teachers, police officers and fire fighters make in an entire year? (Hey, when’s the last time A-Rod saved a child from a burning building?)

If so, here’s your problem:

Fairness is an illusion that exists only in your mind.

It doesn’t matter if we think it’s fair or not. The simple fact is that multi-zillionaires like A-Rod and LeBron are able to solve a problem that few other people in the world can solve: They help their boss make more money.

A-Rod’s boss has a problem. He needs someone who can field, run, score and hit a 100mph fastball over a wall 420 feet away on a regular basis. Since the boss has money to burn, the laws of supply and demand dictate that the person who can solve these problems for the boss will write his own ticket.

Given his strengths, abilities and training, it is the right problem for him to solve. He is not easily replaced. He creates value for the boss (at least this year). The products the boss sells (tickets, merchandise, licensing and endorsement deals, TV rights, etc.) become more profitable, and he gets rich while the boss grows wealthy.

So you think you’re a problem-solver? Good for you! But are you solving the right ones? Are you training for a future where you’ll be a useful, valuable presence? Or are you a full-time slacker, biding your time thinking you can coast through until retirement?

If you’re not making yourself a more efficient and effective problem-solver, you’re in for a rude awakening.

Here’s what I have my kids practice whenever they start acting lazy, or complaining about something being too hard. It’s very inspiring, and gives them a good idea of what their future might be like if they don’t snap out of it.

Try it for yourself:

  1. Make a loose fist, and place your hand about 6-8 inches in front of you at belly button height, palm-side up, sort of like you’re holding a knife in the direction of an approaching bear.
  2. Slide your hand and arm forward and away from you, at a slight downward angle – sort of like you’re trying to stab the approaching bear.
  3. As you do this, lift your arm a bit and rotate your wrist so your fist is now palm-side down. You stabbed the bear, and now you’re lifting it off the ground and flipping it over.
<p>You want fries with that?</p>

You want fries with that?

Got it? Good.

But I have a confession. I’m not really forcing my kids to practice killing bears with their, uh, bare hands. There really isn’t much demand for that kind of expertise. So instead of a knife, now imagine you’re holding a spatula. Like the ones they use to flip burgers at your favorite fast food restaurant.

While pretending to improve their mad burger-flipping skillz, I also have my children repeat the all important accompanying catch phrase: “You want fries wit dat?”

Let’s take a look at the long-term potential for those considering a career in burger-flipping…

Fast food restaurant growth is soaring. Americans love cheap food that causes a variety of disease. This means more jobs available in most communities. [GOOD]

But at the same time…

As the economy continues to go down the toilet, the glut of unemployed people in search of easy paychecks will soar due to their inability to solve more important problems. Competition for these gigs means lower pay, infrequent raises and living in constant fear of being replaced by a younger/better-looking burger-flipper. [BAD]

So, it’s a toss-up.

The other option for dealing with the economic downturn (that isn’t going to improve much any time soon) is to focus on developing problem-solving skills that will be useful in any economy. The two biggest problems we have right now are:

  1. “How can I sell more _________ ?”
  2. “How can I save more money?”

If you can show a proficiency in either, you will always have a job, and you will be first in line for a promotion or raise when things do finally turn around.

If you can help your customers sell more stuff, make more money, or save more money, you will always have customers. They will beat a path to your door.

If you’re not making enough money in your current job or business, figure out a way to make yourself indespensible. Everyone has problems that need to be solved.

Just make sure you’re solving the right ones…Living up to your potential?

time flies - don't blink

For the past fifteen or so years, I’ve been creating all kinds of stuff for the web: Auto-pilot e-businesses, blogs, info-products, e-books, videos, etc. My problem is that whenever I create something new, I find it difficult to know when to let ‘er fly. I’m good at starting things. It’s in the finishing where I tend to fizzle.

The nice thing about a blog, or any web site for that matter, is that it’s never really done. First you launch it, and then if you continue to work on it, it evolves. A web site is evolution in action. You don’t have to worry about making it perfect in the beginning. Just get it out there. And that’s what I’m doing here at RequiredReading.com, a rare example of where I take my own advice.

I think the idea for this site started when the first of my two boys came into my life. For years, I’ve been jotting down notes, ideas, ponderables – things hopefully worth remembering and sharing. “One day,” I kept telling myself, “I’ll write a book, or e-book, or start a(nother) blog where I can share them all.”

Even after the days melted into weeks, months, years, I’d still find myself thinking, “I’ve got time. What’s the rush?” But now, this month, my older son will be celebrating his tenth birthday. Here’s what happened: I blinked, and a decade vanished. As a result, I threw this site together.

So welcome to Required Reading.com. It’s a place where I’ll share things I believe are worth knowing: practical, useful wisdom to help anyone live a better, fuller life. It’s a combination of what I’ve learned from first-hand experience, and what other wiser folk have been kind enough to share.

These are lessons, thoughts, ideas, ponderables – things I want my children to know. Some serious, some downright silly, if not absurd. I sometimes think to myself, “What if I drop dead before I’ve had a chance to teach my children about _____ ?” (insert important lesson or life experience). So this is where I will fill in some of those blanks. For my boys – and for you – if you’re interested.

Alrighty then. No more tweaking the fonts and colors ’til 2AM. I’m done trying to brainstorm the “perfect” slogan. There is no such thing. “Good stuff for body, mind and soul” will just have to do. Well, for now, at least.

It’s time to quit farting around. Time to let ‘er fly…

Tired of lying in the sunshine, staying home to watch the rain.
You are young and life is long, and there is time to kill today.
And then one day you find, ten years have got behind you.
No one told you when to run, you missed the starting gun.
- Pink Floyd, Time